((By James Chartrand))
Every good copywriter will tell you that you should write concisely. Eliminate every unnecessary word. Be bold with your choice of nouns and adjectives. Choose precise words, not common ones. Cut all the fluff, the clutter and the jargon.
And if you’re a copywriter, you probably follow this advice – or think you do.
To read this article in full, please click the above title link.
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- fairytalesandmonsters said: my least favourite phrase: “due to the fact that” arggggg
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